Elaine is a strategic HR and operations leader with extensive experience in hotel management across Australia. She has been instrumental in building Panache Hotel Group’s HR, accounting, and operational infrastructure from the ground up. Elaine led the establishment of the company’s in-house call center and reservation team, leveraging overseas talent to reduce manning costs by over 30% while significantly improving operational efficiency and guest response times. Her ability to align workforce strategy with business goals—through smart recruitment, system integration, and team development—has been critical to PHG’s national expansion. Elaine’s hands-on leadership, cross-functional expertise, and commitment to excellence continue to drive value for both the company and its stakeholders.

With over 20 years of accounting experience, including 14 years in senior leadership roles, Edward plays a key role in driving the financial health of our company. As our Financial Manager, he leads both our in-house accounting team in Australia and our overseas finance team in Malaysia, ensuring all functions operate under a professional standard of procedures and deliver timely, accurate monthly financial reports. His extensive expertise in US GAAP, IFRS, APAC taxation, and cross-border financial strategy allows him to effectively streamline finance department operations, and support the executive team with clear financial insights that drive performance and growth.

Sarah and her team at Ananas Consulting bring years of experience in the hospitality industry to the table. Having worked with a diverse range of clients, from large hotel chains to boutique properties, they possess a deep understanding of the industry’s unique challenges and opportunities. Their strategic approach and hands-on support enable them to tailor solutions that drive sales and revenue growth. By leveraging their expertise, they help clients enhance brand visibility, optimise operations, and maximise their potential in a competitive market.