Panache Hotel Group Announces

Disruption is a well-worn theme across most industries, and hospitality has had its fair share or at least the promise of it. From tech platforms and alternative accommodation models to a constant stream of “guest experience” innovations, change often comes with a flourish.

But more recently, a quieter shift has been underway. Independent operators like Panache are gaining recognition not for breaking the system, but for rethinking it from within. Because in our industry, the most meaningful innovation isn’t always loud, it’s deliberate, practical, and increasingly happening within the walls of traditional hotel structures.

Challenging Legacy Thinking from Within

At Panache Hotel Group, we’re not here to tear up the rulebook but we are challenging some of the assumptions behind it.

Yes, we operate under traditional HMAs. But our “lanchise” model – a hybrid of leasing and franchising offers a more agile, aligned response to today’s market. It provides owners with a stable, predictable income stream, gives brands a low capital path to growth, and frees us to focus on what matters most – performance.

This isn’t disruption for effect. It’s innovation with intent, built to deliver stronger outcomes for owners, brands, and guests alike.

What If Hotels Thought a Bit More Like Startups?

We’re not a tech startup – and we don’t pretend to be. But there’s something to be said for borrowing from the startup mindset – move quickly, test ideas, adapt often.

This shapes how we approach underperforming assets. By repositioning based on demand shifts, refining the guest offer, and reframing value, we’re able to unlock potential that others overlook.

It’s rarely about spending more it’s about thinking smarter. In a world of rising costs and fast-changing expectations, agility isn’t optional, it’s critical.

Redefining What Innovation Looks Like

Not all disruption comes from the outside. Increasingly, it’s operators who understand the system – and choose to work differently – who are leading the change.

Independent hotel groups, flexible third-party managers and regionally focused developers are showing what’s possible when performance – not process – takes centre stage.

Measuring What Really Matters: TRevPAR

True performance can’t be captured by RevPAR alone. The strongest operators today focus on Total Revenue Per Available Room (TRevPAR) – a metric that considers revenue across rooms, food and beverage, events, spa, parking, and beyond.

At Panache, we combine weekly pace and pick-up reporting with deep operational insight to consistently achieve forecasting accuracy within 3–5%. The result? Every revenue stream is optimised – and growth is both measurable and sustainable.

Innovation with Intent

For us, innovation is a discipline and it only matters if it delivers results. At PHG, that means
• Building trusted partnerships based on shared goals
• Using operational insight to drive asset repositioning
• Fostering a culture of curiosity, accountability and pace